About North Glow and what makes us different
North Glow is a child of the North, through and through. North Glow is clean, loving, and honest.
North Glow is your virtual destination for organic and clean beauty. All products you get from us are free of harmful substances, regardless of whether they are clean beauty or natural cosmetics! We meticulously select our products, even within the product range of a brand we include.
Many of the product providers we carry are being offered in Germany for the first time or are only available to a very limited extent on the German market. We achieve this by continuously informing ourselves about new brands and cosmetic ingredients and by always staying close to the respective manufacturers. The manufacturers, for their part, are generally also very interested in knowing the shops and their operators that carry their brands. They train their retailers to ensure that only those providers carry their brand who can also provide customers with detailed advice on the products. This synergy means that you, as a cosmetics user, can be doubly sure that only professionals with a high level of expertise and great dedication are caring for your skin, whether in the formulation of the products, in consultation, or in sales.
And behind North Glow is me, Daniela.
Beauty and wellness have always been my passion. Over the years, and especially with the birth of my children, it has changed and, above all, I've become more conscious. More aware of ingredients and their effects, their consequences for our environment and the living creatures in it, and their effect on the mind. And my need to share experiences, knowledge, and discoveries and to exchange ideas with other interested people grew. Thus, North Glow was born.
I'm delighted that we've been able to build an incredibly great community over the past year, one that's growing almost daily. Another highlight is that I've been able to motivate fantastic members of this community to write guest posts on our blog. This keeps things interesting for you, and you benefit from different skills and perspectives.
A few words about me and how it all came about...
Cosmetics has been a part of my life for as long as I can remember. As the daughter of a beautician who built and ran a successful beauty salon, I started attending trade fairs and seminars from an early age. I found it incredibly fascinating to see what cosmetics could be and do.
The fact that my path, after beginning my training with Dr. Babor in Aachen, initially led me not to the cosmetics industry but to real estate and management consulting is a different story and has much to do with fate and providence. However, I continued to passionately follow the beauty industry, its products, active ingredients, and developments, and I also continued to read more about it.
At some point, I became increasingly interested in natural and sustainable living. Even though I'm far from being able to implement this in every area of my life, I believe it should absolutely be possible in cosmetics.
Various blogs introduced me to many new manufacturers. I started testing products and encountered many duds. I increasingly gained the impression that our international neighbors were also very good at producing effective, high-quality natural cosmetics, and how diverse the options were. So, I became increasingly curious and eventually traveled across the continent to discover the latest brands and products on blogs and in magazines. Australia, the USA, and Canada are just a few of the countries that produce some truly great products. What was missing...
1.) North Glow stands for: Effective active ingredient cosmetics without harmful substances!
I'm 40 now, and for many years I slept far too little, drank far too little, lived life to the max, and unfortunately, often worked too much. As a result, I have a few (more) wrinkles and not exactly fine-pored skin that hides no sin. Furthermore, over the years I've developed a certain standard that I don't want to do without in cosmetics. The bottom line is: I need cosmetics that really work , can highlight beautiful things, and sometimes make me look a little nicer when I look in the mirror. I just want these cosmetics to be free of harmful ingredients that could harm nature, the living beings in it, our planet, or myself. Cosmetics should bring joy, not cause suffering.
2.) North Glow stands for: Cosmetics that appeal to as many senses as possible (fragrance, haptics, appearance)
For me, inner values count—but not only that! I stand by that. I use my senses, I love aesthetics, enchanting scents, good design, and a pleasant feel. I expect all of this from my bathroom jars, too. If I'm paying a correspondingly high price for them, then I want to get all of this for them. And unfortunately, that's not so easy with natural cosmetics. But it's possible.
3.) North Glow stands for: Information and education about the content of the products
When I looked at products and wanted to test them, I lacked information about the individual ingredients, their effects, and their origins. I also wanted to know whether the product contained microplastics, silicones, and other substances that were harmful to me or the environment. It's also important to me to know which active ingredients it uses to deliver what it promises.
4.) North Glow offers you: Orientation in the jungle of cosmetic brands and products
Another issue was the seemingly endless jungle of products and promises, as well as the confusion that arose from the fact that neither "natural cosmetics" nor "clean beauty" are protected terms. Whenever I was looking for a new skincare or cosmetic product, I found it difficult to navigate the jungle of many brands in individual online shops. Painstaking research was the only solution. How could I know whether I could rely on the products being truly "clean," "natural," and "free of harmful substances"? I couldn't find anyone who made me feel like I was browsing through a truly safe product range.
5.) North Glow offers you: Natural cosmetics and clean beauty that doesn’t shy away from comparison to conventional high-end cosmetics but even wins
Conversations with many friends, all of whom still use conventional cosmetics, have also revealed that precisely the components mentioned above are missing. "I miss the fragrance; the products all smell somehow strange or herbal," "I want to have beautiful, modern jars in my bathroom," or "I treat myself to a bit of luxury with my cosmetics, something natural cosmetics can't offer me" were just a few of the statements I heard. However, everyone was generally open to the natural, or at least pollutant-free, alternative and would be happy if their described requirements were met. High-quality natural cosmetics for skin over 35 that can compete with its conventional and high-quality counterparts like Dior, Chanel, Shiseido, and the like?! "Challenge accepted," I thought!North Glow solves all this for you and much more
On our blog, you'll find product reviews that I and a few clever colleagues have reviewed. We're also building an ingredient lexicon that shows you the individual components of the product and explains their functions. This information is not exhaustive and is not guaranteed. It is based on our research and is intended to share the knowledge we've gained with you. If you have any suggestions regarding the individual reports or ingredients, I'd be happy to hear from you.
In addition to great bloggers who will occasionally write guest posts on our blog, I'm in constant contact with pharmacists and cosmeticians to verify my findings. So, if you have any questions about ingredients, products, or their use, please feel free to contact me. We'll try to answer them to the best of our knowledge and belief.
All in all, North Glow is designed to bring you joy above all else. The joy of using high-quality, natural, and pollutant-free cosmetics, as well as the sustainable use of resources and animals. And that's true even for those with demanding skin who are 40+ years old!
We're so glad you're here! It's great that you're joining the North Glow family and sharing our passion for clean, natural cosmetics. We're excited to have you! Have fun on and with North Glow!
