About North Glow and what makes us different
North Glow is a child of the North, through and through. North Glow is clean, loving and honest.
North Glow is your virtual place for organic and clean beauty. All products you get from us are free of harmful substances, regardless of whether they are Clean Beauty or natural cosmetics! Because we select very meticulously, even within the product range of a brand that we include.
Many product providers that we carry are offered for the first time in Germany through us, or are only available to a very limited extent on the German market. We achieve this by continuously informing ourselves about new brands and cosmetic ingredients, and by maintaining close contact with the respective manufacturers. The manufacturers, in turn, are generally very interested in knowing the shops and their operators that carry their brands. They train their retailers to ensure that only providers who can comprehensively advise customers on the products carry their brand. This synergy ensures that you, as a user of the cosmetics, can be doubly sure that only professionals with high expertise and great dedication are taking care of your skin, both in the formulation of the products and in the consultation and distribution. 
And behind North Glow stands I, Daniela.
Beauty and wellness has always been my passion. Over the years, and especially with the birth of my children, it has changed and become more conscious. More conscious in terms of ingredients and their mode of action, the consequences for our environment and the living beings in it, and the effect on the mind. And my need grew to share experiences, knowledge and discoveries and to exchange ideas with other interested people. That's how North Glow came into being.
I am pleased that we have been able to build an incredibly great community over the last year, which is growing almost daily. And as another highlight, I was able to motivate great members of this community to write guest articles on our blog. This keeps it varied for you and you benefit from different skills and perspectives.
A few words about me and how it all began...
Cosmetics have been a part of my life for as long as I can remember. As the daughter of a beautician who built and ran a successful institute, I went to trade fairs and seminars early on. I found it incredibly exciting to see what cosmetics can be and do.
The fact that my path, after an initially started apprenticeship at Dr. Babor in Aachen, did not initially lead me into the cosmetics industry but to real estate and management consulting, is another story and has a lot to do with fate and destiny. However, I passionately continued to follow the beauty industry, its products, active ingredients and its developments and continued to read up on the subject.
At some point, I became increasingly interested in a natural and sustainable lifestyle. Even if I am far from being able to implement this in every area of my life, I think it should be possible with cosmetics.
Various blogs introduced me to many new manufacturers. I started testing products and experienced many duds. I increasingly got the impression that our international neighbors are also very good at effective and high-quality natural cosmetics and how diverse the possibilities are. And so I became more and more curious and at some point I even went across the continent to discover the latest brands and products on blogs and in magazines. Australia, the USA and Canada are just some of the countries that produce some really great products. What was missing…
1.) North Glow stands for: Effective active ingredient cosmetics without harmful substances!
I am now 40, have slept far too little for many years, drunk far too little, lived quite a lot and unfortunately often worked too much. Accordingly, I have a few (more) wrinkles and not necessarily only fine-pored skin that hides no sin. In addition, I have developed a certain standard over the years that I don't want to miss in cosmetics either. The bottom line is: I need cosmetics that really work, can emphasize the beautiful and sometimes make me appear a little nicer when I look in the mirror. But I would like this cosmetics without harmful ingredients that can harm nature, the living beings in it, our planet or myself. Cosmetics should bring joy, not cause suffering.
2.) North Glow stands for: Cosmetics that appeal to as many senses as possible (scent, feel, appearance)
Inner values count for me – but not only! I stand by that. I use my senses, I love aesthetics, magical fragrances, good design and pleasant feel. I also expect all of this from my jars in the bathroom. If I pay correspondingly high prices for it, then I want to get all of that for it. And that's not so easy with natural cosmetics. But it's possible.
3.) North Glow stands for: Information and education about the content of the products
When I looked at products and wanted to test them, I missed the information about the individual ingredients, their mode of action and origin. I also want to know whether the product contains microplastics, silicones and other substances that are harmful to me or the environment. It is also important for me to know with which active ingredients it should deliver on its promises.
4.) North Glow offers you: Orientation in the jungle of cosmetic brands and products
Another point was the seemingly endless jungle of products and promises, as well as the confusion that arose from the fact that neither "natural cosmetics" nor "clean beauty" are protected terms. When I was looking for a new product for skincare or decorative cosmetics, I could hardly find my way around the jungle of many brands in the individual online shops. Tedious research was the only solution. How was I supposed to know whether I could rely on the products really being "clean" and "natural" and "free of harmful substances"? I couldn't find anyone who gave me the feeling of being able to browse through a truly harmless product range.
5.) North Glow offers you: Natural cosmetics and clean beauty that not only stands up to comparison with conventional high-end cosmetics, but even wins.
Discussions with many friends, who all still use conventional cosmetics, have also shown that exactly the components mentioned above are missing. "I miss the fragrance, the products all smell somehow strange or herbal", "I want to have beautiful, modern jars in the bathroom" or "I treat myself to a little luxury with my cosmetics, natural cosmetics cannot offer me that" were just some of the statements I heard. Basically, however, everyone was open to the natural or at least pollutant-free version and would be happy if they saw the described requirements fulfilled. High-quality natural cosmetics for skin beyond 35 that can compete with its conventional and high-quality sisters like Dior, Chanel, Shiseido & Co.? ! "Challenge accepted," I thought!
North Glow solves all of this for you and much more.
On our blog you will find reviews of the products that I and a few clever colleagues have looked at. We are also building a lexicon of ingredients that shows you the individual components of the products and explains their functions. This information does not claim to be complete and is without guarantee. It is based on our research and is intended to let you share in the knowledge gained from it. If you have any suggestions for the individual reports or components, I would be happy to receive them.
In addition to great bloggers who will write guest articles on our blog from time to time, I am in constant exchange with pharmacists and beauticians to check my findings here as well. So if you have any questions about ingredients, products or their application, please feel free to contact me. We will try to answer these questions to the best of our knowledge and belief.
All in all, North Glow should bring you joy above all. Joy in using high-quality natural and pollutant-free cosmetics and in the sustainable use of resources and animals. And that also with demanding skin at the age of 40+!
Nice that you are here! Nice that you are becoming part of the North Glow family to share this passion for clean and natural cosmetics with us. We are happy about you! Have fun on and with North Glow!
