About North Glow and what makes us different
North Glow is a child of the North, through and through. North Glow is clean, loving and honest.
North Glow is your virtual place for organic and clean beauty. All the products you get from us are free of harmful substances, regardless of whether they are clean beauty or natural cosmetics! Because we select very meticulously, even within the product range of a brand that we include.
Many product suppliers that we carry are being offered by us in Germany for the first time or are only available on the German market to a very limited extent. We achieve this by continuously informing ourselves about new brands and cosmetic active ingredients and by always being close to the respective manufacturers. The manufacturers, for their part, are usually also very interested in knowing the stores and their operators that carry their brands. They train their distributors to ensure that only those suppliers carry their brand who can also advise customers in detail about the products. This synergy means that you, as a cosmetics user, can be doubly sure that only professionals with a high level of expertise and great dedication will take care of your skin, whether in the formulation of the products or in the consultation and distribution. 
And behind North Glow is me, Daniela.
Beauty and wellness has always been my passion. Over the years, and especially with the birth of my children, it has changed and become more conscious. More aware of ingredients and how they work, the consequences for our environment and the creatures in it, and the effect on the mind. And my need grew to share experiences, knowledge and discoveries and to exchange with other interested people. This is how North Glow was born.
I am happy that we have been able to build up an incredibly great community over the last year, which is growing almost daily. And as another highlight, I was able to motivate great members of this community to write guest posts on our blog. This keeps it varied for you and you benefit from different competences and points of view.
A few words about me and how the whole thing came about....
Cosmetics have been part of my life ever since I can remember. As the daughter of a beautician who built up and ran a successful institute, I went to trade fairs and seminars at an early age. I found it incredibly exciting to see what cosmetics can be and do.
The fact that my path, after an initial apprenticeship at Dr. Babor in Aachen, did not lead me to the cosmetics industry but to real estate and management consulting, is a different story and has a lot to do with fate and destiny. However, I continued to follow the beauty industry, its products, active ingredients and developments with passion and read up on them here.
At some point I became increasingly concerned with natural and sustainable living. Even though I am far from being able to implement this in every area of my life, I think it absolutely has to be possible when it comes to cosmetics.
Various blogs have introduced me to many new manufacturers. I started testing products and experienced many failures. Increasingly, I gained the impression that our international neighbours are also very good at effective and high-quality natural cosmetics and how diverse the possibilities are. And so I became more and more curious and at some point also went across the continent to discover the latest brands and products on blogs and in magazines. Australia, the USA and Canada are just a few of the countries that produce some really great products. What was missing...
1.) North Glow stands for: Effective active cosmetics without harmful substances!
I am now 40, have slept far too little for many years, drunk far too little, lived quite a lot and unfortunately also often worked too much. Accordingly, I have a few wrinkles (more) and also not necessarily only fine-pored skin that hides no sin. In addition, I have developed a certain standard over the years that I would not want to do without in cosmetics either. The bottom line is: I need cosmetics that look right, can highlight beautiful things and sometimes make me look a little nicer when I look in the mirror. But I want these cosmetics to be free of harmful ingredients that can harm nature, the creatures in it, our planet or myself. Cosmetics should give pleasure, not cause suffering.
2) North Glow stands for: Cosmetics that appeal to as many senses as possible (scent, feel, look).
Inner values count for me - but not only! I stand by that. I use my senses, I love aesthetics, enchanting fragrances, good design and pleasant feel. I also expect all of this from my jars in the bathroom. If I pay a high price for it, then I want to get all that in return. And unfortunately, that's not so easy with natural cosmetics. But it is possible.
3.) North Glow stands for: Information and education about the content of the products
When I looked at products and wanted to test them, I lacked information about the individual ingredients, their mode of action and origin. I also want to know if the product contains microplastics, silicones and other substances that are harmful to me or the environment. Also important for me to know with which active ingredients it should keep what it promises
4) North Glow offers you: Orientation in the jungle of cosmetic brands and products
Another issue was the seemingly endless jungle of products and promises, as well as the confusion caused by the fact that neither "natural cosmetics" nor "clean beauty" are protected terms. When I was looking for a new product for care or decorative cosmetics, I could hardly find my way through the jungle of the many brands in the individual online stores. Laborious research was the only solution. How was I to know if I could rely on the products being truly "clean" and "natural" and "free of harmful substances"? I couldn't find anyone who gave me the feeling that I was browsing through a truly harmless product range.
5) North Glow offers you: Natural cosmetics and clean beauty, which does not shy away from the comparison to conventional high-end cosmetics but even wins.
Conversations with many friends, who all still use conventional cosmetics, have also revealed that precisely the components mentioned above are missing. "I miss the scent, the products all smell strange or herbal", "I would like to have beautiful, modern jars in the bathroom" or "I treat myself to a bit of luxury with my cosmetics, which natural cosmetics cannot offer me" were just some of the statements I heard. Basically, however, all of them were open to the natural or at least pollutant-free variant and would be happy if they saw the claims described fulfilled. High-quality natural cosmetics for skin over 35 that rivals its conventional and high-quality sisters. like Dior, Chanel, Shiseido & Co. can record?! "Challenge accepted" I thought!
North Glow solves all this for you and much more.
On our blog you will find test reports of the products that I and a few clever colleagues have looked at. In addition, we are building an encyclopaedia of ingredients that will show you the individual components of the products and explain their functions. This information does not claim to be complete and is not guaranteed. It is based on our own research and is intended to share the knowledge we have gained with you. If you have any suggestions regarding the individual reports or components, please let me know.
In addition to great bloggers who will write guest posts here and there on our blog, I am in constant exchange with pharmacists and beauticians to check my findings here as well. So if you have any questions about ingredients, products or their use, feel free to ask me. We will try to answer these questions to the best of our knowledge.
All in all, North Glow should bring you joy above all. Joy in the use of high-quality natural and pollutant-free cosmetics and the sustainable use of resources and animals. And that too, with demanding skin at the age of 40+!
Glad you're here! Glad you're joining the North Glow family to share this passion for clean and natural cosmetics. We are so happy to have you! Have fun on and with North Glow!
