PURE U. Cosmetics
PURE U. Cosmetics - natural, sustainable & caring cosmetics
The idea for PURE U was born when Carla, one of the two founders, began developing her own makeup – tailored to her sensitive skin and using only nourishing ingredients.
At first, she produced products for herself, then for her friends. In 2019, Leo joined the young founder. Together, they further developed and optimized their products in their own laboratory. Today, the small team benefits from Carla's experience and their shared goal of sustainably transforming the cosmetics industry with PURE U products, combining skincare and makeup.
The founding team of Pure U
Leo and Carla are the young founders of Pure U. The passion for sustainable and caring cosmetics that care for the skin and protect the environment unites the founding couple of the young German start-up from Bielefeld.
In 2016, after stopping the pill, Carla developed severe hormonal acne . She then began to delve deeply into the topics of skin, skincare, and makeup. She wanted to understand her skin's needs and the causes of blemishes in order to improve her complexion in the long term. Carla quickly noticed how many questionable ingredients most makeup products contain. She also noticed that there are hardly any natural cosmetic brands that exclusively produce nourishing makeup.
