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PURE U. Cosmetics

PURE U. Cosmetics

PURE U. Cosmetics - natural, sustainable & caring cosmetics The idea for PURE U was born when Carla, one of the two founders, began developing her own makeup – tailored to her sensitive skin and using only nourishing ingredients. At first, she produced products for herself, then f... Mehr dazu

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Concealer Balm - nourishing concealer stick from PURE U. Cosmetics
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Blush Balm - Cheek and lip color from PURE U. Cosmetics
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Pure U Highlighter Balm Baby Glow in neuesm Design
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Bronzing Balm - Bronzer from PURE U. Cosmetics
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"The Balm" von PURE U. Cosmetics geöffnet vor zartgelben Hintergund
Blending Brush - Blending brush from PURE U. Cosmetics
Balmy Lip Tint (Lip Oil & Balm) PURE U. Cosmetics
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The founding team of Pure U

Leo and Carla are the young founders of Pure U. The passion for sustainable and caring cosmetics that care for the skin and protect the environment unites the founding couple of the young German start-up from Bielefeld.

In 2016, after stopping the pill, Carla developed severe hormonal acne . She then began to delve deeply into the topics of skin, skincare, and makeup. She wanted to understand her skin's needs and the causes of blemishes in order to improve her complexion in the long term. Carla quickly noticed how many questionable ingredients most makeup products contain. She also noticed that there are hardly any natural cosmetic brands that exclusively produce nourishing makeup.