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About the founder of Vyrao
Vyrao founder Yasmin Sewell spent many years working as a buyer and creative director in the fashion industry, establishing herself as a sought-after tastemaker with a keen eye for the future. During this time, she also trained in various systems of holistic wellness, including Reiki and Integrative Quantum Medicine.
In 2019, Yasmin had an "aha moment" and decided to channel her lifelong passion for wellness and energetic medicine into the creation of her own brand—a brand that would, this time, shape the future of fragrance.
"I realized that energy had to be the source of my brand," says Yasmin. "I believe that in the future, more and more of us will understand and accept the influence of energy as part of our overall well-being. We'll know how to channel it, clear it, elevate it, and work with it—and Vyrao is at the heart of this intention. Vyrao is designed to help us connect with ourselves."































