SeventyOne Percent
SeventyOne Percent is a brand born out of a love for the French sea and its waves, nature, and the passion for the outdoors. Driven by the motivation to live this philosophy and love intensely and to spread it to other continents.
SeventyOne Percent produces and packages in France, because for the owner-managed company, "Made in France" isn't just a fashion, but a deep conviction. Out of love for our planet, people, and animals, the company is strictly against animal testing, which they say they prefer to be conducted in the wild rather than in laboratories! This charter is reflected in both the company's values and the formulations of its products.
The company's natural products are always created, formulated, packaged, and sold with the utmost respect for people and the environment, which is very dear to its heart. Part of its philosophy is also its self-imposed transparency. All information about the formulations is made accessible to every user.
The story of SeventyOne Percent
It's the story of two surfers who wanted to combine their love of the waves, nature, and sport with a skin protection product that wouldn't harm their habitat. The sunscreen should be both protective and caring, amidst water, sand, and wind. There were no products on the market at that time that met their needs. So Marc Levy and Raphaël Vannier set out to develop just such a sunscreen with specialists and launched SeventyOne in 2009 with the first sunscreens. The name derives from the fact that the earth, and the human body, are made up of 70% water – and that 1% of the proceeds go to the organization Vision du Monde, which supports disadvantaged children. SeventyOne Percent remains true to its principles to this day and follows the guidelines of Mother Earth Approved, which demand a strong commitment to environmental and social issues, as well as respect for the consumer.
