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Why natural cosmetic mascara is the better choice
Natural ingredients for your sensitive eye area
Our Clean Beauty mascaras are formulated with plant-based waxes, nourishing oils, and mineral pigments. They're completely free of synthetic preservatives, parabens, microplastics, or artificial fragrances. Instead, they contain skin-soothing ingredients like organic chamomile extract, shea butter, and castor oil—ideal for sensitive eyes and contact lens wearers.
Vegan, cruelty-free & sustainably produced
All mascaras in our range are vegan and cruelty-free. They come in recyclable packaging – for a conscious, sustainable lifestyle.
Intense color, natural definition
Natural cosmetics mascara impresses with modern textures and mineral pigments that enhance your lashes without clumping or weighing them down. The formulas are breathable and nourishing—ideal for daily use and for those who value clean beauty.
Which natural mascara suits your look?
For volume:
Volume mascara with plant-based wax coats each individual lash and creates a full, expressive look – without the panda effect.
For length:
Lengthening mascaras with defining brushes separate lashes cleanly and visually lengthen them – for an elegant, awake look.
For momentum:
Curling mascaras with a curved brush gently lift the lashes and hold them in place all day long – without the need for an eyelash curler.
For sensitive eyes:
Special formulas without alcohol or irritating essential oils provide gentle care and do not irritate – ideal for allergies or sensitive skin.
Tips for a natural, well-groomed eyelash finish
Less is more: Two thin layers are better than one thick one – this provides more definition.
Change brush: For particularly fine eyelashes, a slim precision brush is worthwhile.
Remove makeup with oil cleanser or micellar water: This keeps your eye area healthy and free of residue.
Focus on sustainability and clean beauty
Our natural cosmetic mascaras not only make your eyes shine – they also carry responsibility:
✔ Without microplastics, silicones & synthetic colors or fragrances
✔ Recyclable packaging
✔ Transparent INCI lists & dermatologically tested quality
✔ Fair production & ethical brand philosophy
Frequently asked questions about natural cosmetic mascara
Is natural cosmetic mascara as durable as conventional mascara?
Yes. Modern natural cosmetics rely on innovative formulations that, despite avoiding synthetic ingredients, stay on reliably – without crumbling or smearing.
Do sensitive eyes respond better to natural cosmetic mascara?
Generally, yes. The products are specially developed for sensitive skin, ophthalmologically tested, and contain no irritating ingredients—ideal for allergies or contact lens wear.
Is there waterproof mascara made from natural cosmetics?
Purely waterproof mascaras are rare in natural cosmetics, as many water-repellent substances are synthetic. However, there are water-resistant alternatives that last a long time and can still be removed gently.







































