Midi 12 - Organic Sunscreen
Midi 12 stands for effective, healthy, and sensual products that protect your skin and your health. The selection of antioxidant plant oils in each product strengthens your epidermis's natural defenses to preserve its youthfulness and quality.
The formulas are 100% healthy for the skin and the planet, free from controversial substances. A careful selection of natural ingredients with beneficial properties and effective protection against UVA and UVB rays, which also meet the European Commission's recommendations for effective UVA protection.
The active ingredients of Midi 12 organic sunscreen
The active ingredients are natural and bioavailable, so they're easily absorbed by your skin. Midi 12 contains non-greasy and non-comedogenic plant oils that protect and repair skin cells, such as soy, sea buckthorn, jojoba, carrot, raspberry seed, sesame, and sunflower.
Green tea, in the form of camellia oil, is rich in antioxidants and helps preserve your skin's youthfulness. Antibacterial burdock root prevents inflammation, thus neutralizing oxidative stress in the skin. Vitamin E keeps the skin supple and helps prevent wrinkles. Omega-3 fatty acids from sea buckthorn and raspberry seed oil soften the skin, moisturize, and strengthen its protective barrier.
A synergy of vitamins A, C and beta-carotene from acerola against free radicals to gently prepare your skin for sun exposure and activate melanin synthesis. Zinc strengthens the skin's own protective barrier, thus protecting it from impurities.
Fragrances of 100% natural origin.
Midi 12 focuses on transparency in formulation and production
The MIDI12 formulas are transparent and made in France, with NOTHING to hide:
- 0 endocrine disruptors
- 0 carcinogenic substances (parabens, triclosan, nanoparticles of titanium dioxide or zinc oxide)
- 0 toxic to the marine environment (oxybenzone, enzacamen, octocrylene, PABA).
- 0 tests on animals
- 100% vegan
The founder of Midi 12
Aurélie Ribierre, founder of Midi12, has worked in the cosmetics industry for 15 years, first for a large corporation and then for a family brand. When she founded MIDI12, she wanted to produce sunscreen products that met the highest possible environmental standards. Her considerations included the selection of suppliers, the quality of raw materials, the carbon footprint, and the fight against today's waste in our society.
The story of Midi 12
Aurélie lives in the Bay of La Baule, surrounded by nature with dreamy dawns and sunsets. She experiences sunny beaches as well as healing rainy days there in an intense and invigorating way. In tune with the rhythm of the tides and the seasons!
In her nature-focused life, she is frequently exposed to the sun, summer and winter, and good sun protection is essential. This gave rise to a desire for a previously unavailable protection for her skin and body. It should be sensory, meaning it should smell subtle and nourish the skin, leaving it feeling beautiful. At the same time, it should not be harmful to her body or the nature she loves so much. The idea for Midi 12 was born: a sunscreen that would fulfill all of these requirements and satisfy even the most demanding people.
MIDI12 is healthy for your health, safe for the environment, effective against UV rays, non-comedogenic and wonderfully sensorial.
Aurélie enlisted the expertise of laboratories to develop formulations free of controversial ingredients and with active ingredients from nature. By collaborating with local companies and producers and considering the best solution for the planet at every stage of the creative process, she wanted to bring her vision to the brand: honest, transparent, holistic, and responsible protection for your skin, in harmony with nature.
