Natural cosmetics foundation

Why a natural cosmetic foundation is the best choice

Natural ingredients for healthy skin

Natural cosmetic foundations are more than just decorative cosmetics – they combine nourishing ingredients with effective coverage. Instead of synthetic additives like silicones, parabens, or mineral oil, we rely on plant oils, mineral pigments, and skin-friendly active ingredients like aloe vera, jojoba oil, or hyaluronic acid. These not only boost skin's moisture but also soothe redness and prevent blemishes.

Free from silicones, parabens & microplastics

What isn't included in natural cosmetic foundations? Our manufacturers deliberately avoid substances that can clog pores or worsen the skin's appearance in the long term. Our products are clean—that is, without synthetic fragrances, without microplastics, and without animal testing.

Ideal for sensitive, blemish-prone or mature skin

Many conventional foundations irritate sensitive skin or accentuate fine lines caused by dryness. Our natural cosmetic foundations are non-comedogenic, formulated to soothe the skin, and provide a fresh, radiant complexion – even on sensitive or mature skin.

How to find the perfect foundation for your skin type

Which texture suits you – liquid, cream or powder?

Choosing the right texture depends on your skin type. Liquid foundation with light coverage is ideal for dry skin because it provides moisture. Compact cream foundations offer medium coverage and are well-suited for normal to sensitive skin. Powder foundations mattify shiny areas and are ideal for oily or combination skin.

How to choose the right shade for your complexion

A foundation should harmonize with your skin tone. Our products cover a wide range of shades—from light to medium tones with neutral, warm, or cool undertones. Tip: Test the color on your jawbone and check it in daylight for a natural result.

Tips for a natural finish & long-lasting hold

A radiant finish can be achieved with a damp sponge or foundation brush – this allows the texture to be applied evenly and in a wafer-thin layer. For a matte finish, you can set it with mineral powder. Incidentally, natural cosmetic foundation is ideal for everyday makeup – it allows the skin to breathe while still ensuring a well-groomed appearance.

Avoid common mistakes when applying

Less is more! Too much product leads to an unnatural effect. Our foundations can be built up in layers, so you can decide how much coverage you need. Blemishes or redness? Simply cover them with a suitable natural cosmetics concealer.

Sustainability & Quality in the Natural Cosmetics Foundation

What makes our foundations so skin-friendly?

We value quality and transparency. That's why our products are dermatologically tested, non-comedogenic, and free of irritants. Some of our brands, such as COSMOS, hold certifications for responsible cosmetics.

Organic certificates, cruelty-free & climate-conscious production

Our foundations come from brands that take sustainability seriously – vegan, cruelty-free, and with a focus on environmentally friendly production.

Environmentally friendly packaging & refill systems

More and more of our brands offer refillable systems or use recyclable packaging to reduce their ecological footprint. This way, you're not only doing something good for your skin, but also for the environment.

Frequently asked questions about the natural cosmetics foundation

Do natural cosmetics cover as well as conventional products?

Yes – modern natural cosmetic foundations offer natural, buildable coverage. They gently conceal redness and blemishes without weighing the skin down or leaving a mask-like appearance.

Can I use natural cosmetic foundation if I have sensitive skin?

Absolutely! Our products are formulated for sensitive skin—many contain soothing and anti-inflammatory ingredients that can relieve redness and irritation.

How long does the foundation last on the skin?

With the right application and a primer, our natural cosmetic foundation lasts all day – even in warm weather or high humidity.

Can natural cosmetics be combined well with other clean beauty products?

Yes – natural cosmetic products are formulated to complement each other. Combine them with a natural primer, mineral powder, or a nourishing setting spray for a long-lasting glow.