
alima PURE - Clean Makeup
The alima PURE story: Clean make-up for natural beauty
alima PURE is a natural cosmetics brand from Portland, Oregon, dedicated to the production of clean make-up and natural make-up and natural make-up. Alima PURE products are made with clean, non-toxic ingredients and are suitable for all skin types.
The beginnings of alima PURE
Kate O'Brien founded alima PURE in her attic in 2004, when the natural cosmetics landscape looked very different. She wasn't a make-up artist or beauty industry insider, but a mother and kindergarten teacher with a longing for clean make-up products with reduced formulations that were also understandable for laypeople.
The mission of alima PURE
As a company founded and run by a woman, empowerment and connecting with others have always been at the forefront of alima PURE's work. The company believes that makeup should be able to do many things at once, just like the people who use it. Natural makeup should emphasize what you love most about yourself without hiding who you are.

Uncompromising make-up
Alima PURE produces make-up that makes no compromises. The cosmetics are luxurious, high-performance and made with clean ingredients. With a wide range of makeup colors, alima PURE aims to redefine makeup as a tool for self-expression. The products are free of parabens, sulfates, phthalates, dimethicone, petroleum, talc, bismuth oxychloride and nanoparticles. They are absolutely not tested on animals.

Sustainability and responsibility at alima PURE
B Corporations are companies that are aware of their responsibility in socio-economic interaction and are committed to social added value and ecological sustainability in their articles of association. In a rigorous testing process, they measure corporate governance, employee rights, and impact on the environment, society, and customers. Since its founding in 2006, there are now over 4,000 certified B Corporations in more than 65 countries. This international movement connects companies on their way to a responsible future for business.
As a B Corporation, we believe that the safety and well-being of the Earth and its inhabitants are paramount.

1% FOR THE PLANET - the self-proclaimed commitment of alima PURE
Since the first year of its existence, alima PURE has been a member of 1% for the Planet and donates 1% of its annual gross turnover to environmental organizations. The company produces CO2-neutral by offsetting 100% of its carbon emissions through the Carbon Fund since 2008. Alima PURE also participates in the Green Source Renewable Power Program, which sources electricity from 100% renewable sources such as solar, wind, biomass, hydro and geothermal.

alima Pure gives back - 1 million trees by 2025
With the goal of planting one million trees by 2025, alima PURE shows its commitment to environmental protection and thanks everyone who supports the brand and helps to achieve this goal.