alima PURE - Clean Makeup

The story of alima PURE: Clean make-up for natural beauty

Alima PURE is a natural cosmetics brand from Portland, Oregon, dedicated to creating clean and natural makeup . Alima PURE products are made with clean, non-toxic ingredients and are suitable for all skin types.

The beginnings of alima PURE

Kate O'Brien founded alima PURE in her attic in 2004, when the natural cosmetics landscape still looked very different. She wasn't a makeup artist or beauty industry insider, but a mother and kindergarten teacher with a longing for clean makeup products with minimalist formulations that were understandable even for laypeople.

The mission of alima PURE

As a woman-founded and -led company, empowering individuals and connecting with others have always been at the forefront of alima PURE's work. The company believes that makeup should be multifaceted, just like the people who wear it. Natural makeup should highlight what you love most about yourself without concealing who you are.

Uncompromising make-up

Alima PURE creates makeup that makes no compromises. The cosmetics are luxurious, high-performance, and made with clean ingredients. With a wide range of makeup colors, Alima PURE aims to redefine makeup as a tool for self-expression. The products are free of parabens, sulfates, phthalates, dimethicone, petroleum, talc, bismuth oxychloride, and nanoparticles. They are completely free of animal testing.

Sustainability and responsibility at alima PURE

B Corporations are companies that are aware of their socioeconomic responsibility and commit to social added value and ecological sustainability in their charter. They undergo a rigorous testing process to assess corporate governance, employee rights, and impact on the environment, society, and customers. Since their founding in 2006, there are now over 4,000 certified B Corporations in more than 65 countries. This international movement connects companies on their path to a responsible economic future.

As a B Corporation, we believe that the safety and well-being of the planet and its inhabitants are our top priority.

1% FOR THE PLANET - alima PURE's self-proclaimed commitment

Since its first year of operation, Alima PURE has been a member of 1% for the Planet and donates 1% of its annual gross revenue to environmental organizations. The company has been carbon-neutral, having offset 100% of its carbon emissions through the Carbon Fund since 2008. Alima PURE also participates in the Green Source Renewable Power Program, which sources electricity from 100% renewable sources such as solar, wind, biomass, hydro, and geothermal.

alima Pure gives back - 1 million trees by 2025

With the goal of planting one million trees by 2025, alima PURE demonstrates its commitment to environmental protection and thanks everyone who supports the brand and helps achieve this goal.