Naturaw's essential belief is that the most natural of all condition forms is the unaltered, raw form. We believe that the naturalness of skincare products should be judged like food: The less processed the ingredients, the more nutrient-dense they are. Opting for the unprocessed form of ingredients means that enzymes, vitamins, antioxidants and all natural benefits are preserved. Using all-natural products means not harming our skin with synthetics and harmful chemicals.
With this in mind, we use untreated, cold-pressed and natural ingredients that are food grade, or if not possible, those that have been treated as little as possible. Unfortunately, natural skincare products often contain what is called green chemistry - ingredients from chemically treated plants.
Developed with a vision for a cleaner planet
Using eco-friendly and recyclable materials is a top priority for us. It saddens us to see how much waste is created by packaging. That is why we have chosen to give waste paper a second life. We use recycled paper to make "Naturaw" packaging. The design of the boxes allows you to reuse them or even repurpose them: For example, the boxes can be used as beautiful floral storage boxes for small items. We understand sustainability as solving the overwhelming problem of overproduction by putting quality before quantity and making less more.
We avoid using plastic containers as much as possible, as unfortunately they often end up in the ocean and the chemicals they contain from the packaging can end up in the products and in your skin. Naturaw's products are 100% recyclable and leave the smallest possible environmental footprint.
Concentration without unnecessary additives
We don't use water or other fillers, so Naturaw's products are extra rich and undiluted. Surprisingly, most seed oils are known to offer great protection to the skin as they are very similar to sebum. The combination of ingredients in each formula is carefully chosen so that each element enhances the other. Water seems to be of no consequence when we have botanicals that can nourish and balance the skin - which is exactly why we chose them for you. Don't get us wrong, we love water - we drink more of it and use it for pre-conditioning.
Wholeheartedly against animal testing in skincare products.
We don't think anything should be tested on our fluffy companions and we don't use any animal-derived ingredients.
You can check all the ingredients used in our products and see where they come from. You'll find only 100% plant-based and, when possible, certified organic ingredients with no relation to animal cruelty.
So you can do something good for your mind too
Each of our products smells like nature - lifting your mood, making for a great start to the day, and relaxing your mind when the day comes to an end. Each Naturaw fragrance is based on organic essential oils with the finest aromatherapy properties. Our packaging design is inspired by earthy colors that soothe you and remind you of the lands where our plants and herbs are grown under the warm sun.
Durability of the highest quality
We strive to preserve the quality of the natural ingredients we use, which is why we intentionally store our concoctions in modern Egyptian violet glass for maximum protection. Only three beneficial light spectrums can penetrate this biophotonic glass, it acts as a UV filter and acts as a protective barrier that prevents ingredients from breaking down and losing their amazing properties. The use of transparent containers on the other hand, could not ensure all this as sun rays accelerate molecular decay.
Egyptian glass not only offers optimal protection, but is also environmentally sustainable and 100% recyclable.