Lina Hanson, founder and celebrity makeup artist, introduced her eponymous skincare line in 2012 with a single product, the Global Face Serum , with a very specific mission: Embrace the skin you're in.

Through her work with a large number of clients, some of whom were very diverse, Lina realized early on how important clear skin and a healthy complexion were. She recognized the need and set about developing a facial oil that would benefit every skin type. After two years, it was there: a natural cosmetic facial oil for a global target audience.

Her global ideology stems from deep roots in Lina's childhood. With mixed cultures running through her veins, growing up in northern Europe, in Sweden, she felt different and couldn't identify visually with her peers. Lina learned to embrace her culture and integrate beauty traditions from around the world. In doing so, she created a brand that embraces inclusion, empowerment, and representation, passing this on to her customers through her products.

After many long journeys around the world, researching and studying beauty rituals and botanicals from different cultures, Lina returned to where she began as a young girl: back in Sweden, where she watched her grandmother blend her own cosmetics and then began practicing it herself. Today, with her multi-part skincare collection, Lina Hanson creates intensively nourishing and revitalizing essentials that promote a natural radiance—regardless of age, skin color, or skin type.

Sustainability at Lina Hanson - less is more

The ingredients, in particular, are a key component of the sustainability philosophy of this high-quality skincare line. From marula oil from Botswana to Kalahari melon from Namibia, only high-quality natural, organic, fairly traded, and wild-harvested ingredients are sourced from suppliers trusted by the brand's small team, whose work has a positive impact on the lives of people in their respective countries.

The concept of sustainability is also deeply embedded in the way the products are used. Each product is multi-use, meaning you can use it in a variety of ways on different parts of your face or body. The brand's philosophy, which they also want to convey with their products, is to focus on fewer products while ensuring high quality.

Lina Hanson's products are naturally derived, made from organic ingredients, contain sustainably sourced ingredients, and are, of course, free from animal testing.