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Aether Beauty - Clean Beauty eye shadow of a new generation

Foundress Tiila Abbitt

Founded in 2018 by Tiila Abbitt, a passionate, highly creative product developer with 11+ years of experience - including in the international prestige beauty industry.

Tiila Abbitt has a BFA in Sculpture and an MFA in Fashion Design. She worked in the fashion industry for over 5 years before switching to beauty care. She has a great passion for sustainable beauty products.

Tiila spent 7 years at Sephora where she was responsible for product development of make-up collaborations and accessories. Her obsession with sustainability led to her taking the lead in sustainable materials R&D while serving on the retailer's sustainability leadership council.

As a global brand, Tiila quickly learned that there are only 11 banned chemicals in color cosmetics in the U.S., while there are over 1300 banned chemicals in the European Union. As a result, she learned how to formulate color cosmetics with a very large list of banned chemicals and how to replace cleaner alternatives.

Tiila has a long-standing passion for organic products and has been a vegetarian for over 24 years, with a plant-based diet. Time and again she brought natural, organic alternatives into her everyday life (including learning to cook organic food in an organic restaurant during her studies), she began working with natural makeup formulations and only found that none of the offerings could really compete with the effectiveness of conventional beauty. The space lacked the choice of color and trend as well as truly sustainable packaging.

The ingredients of plastic makeup are a huge source of environmental pollution worldwide, and Tiila really wanted to create a brand that was ethically sustainable, beyond the formulation, but in everything that Āether creates beauty.

Tiila is aware of the ecological footprint we have in everything we do, and as founder she wants to bring sustainability into every decision she makes at Āether Beauty.

That's why she will only bring a product to market when there is a better sustainable alternative. And when you buy Āether Beauty products, a portion of the revenue goes to environmental charities, because only by giving back and being sustainable can we ensure that we leave this planet better than we found it.